With over 25 years of experience, Malin Ring offers lectures, supervision, editorial services, and support for development work within the preschool sector. In 2025, she founded Förskolekompetens to bring her various professional engagements together under one streamlined service company.

As a well-known figure in the industry, my challenge was to translate Malin’s personal brand into a scalable identity for Förskolekompetens. A defining characteristic of Malin’s work is her fun and creative approach, which sparks curiosity and encourages deeper exploration of the pedagogical principles behind children’s learning and development. While it was important to reflect this personality in the visual identity, Malin also wanted Förskolekompetens to feel grounded, credible, and not overly childish.

Inspired by the structure of a marble maze and built around Malin’s two signature colors, I developed a cohesive brand identity that supports both trust and exploration.

Förskolekompetens.se