Studio ISO
Brand identity / Web design / Development / AI imagery
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    Agency:
    Design Future

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    Role:
    Digital designer

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    Industry:
    Industrial Design
  • Johan Hallén
    "Design Intervention for a Complex World" captures ISO's core belief: that design can take abstract ideas and make them into meaningful, practical products. This was my first major project at Design Future, and the brief was clear: modernize ISO's branding into a scalable, sharper identity without losing its character.
    My biggest contribution was the web experience. Early on it became clear that the right direction was clean and focused, reflecting ISO's own approach to design. We built the layout on their 3×1 grid, derived from the three letters in the logo, combined with the square pixel grid used across the broader branding. That foundation created a minimal but distinctive base, one we could layer with branded elements and microinteractions for character without pulling focus from the content.

    I took the project from Figma to live site, leading interaction design, working alongside the dev team through build, and signing off with the client before shipping.